RESEARCH PAPER SUBMISSION GUIDELINES

Full-length research papers are invited for the conference in all areas of marketing, human resources, strategy, finance, information technology, life sciences, media and journalism, entrepreneurship, economics, international business, and case studies closely related to the conference theme. The manuscript should be original, unpublished, and should not be under consideration elsewhere. The full paper must be within a word limit of 2500-3000 words. For each accepted paper to be published, at least one of the authors must register for the conference, and only registered participants will be provided with a certificate.

All submissions must be prepared in MS Word format (.doc or .docx) with single line spacing, 1-inch margins on all sides, and justified alignment. Papers can be submitted in either English or Hindi. For English manuscripts, the text should be typed in Times New Roman font, whereas for Hindi manuscripts, Unicode fonts such as Mangal (preferred) or Kruti Dev 010 should be used. The title of the paper should be in 12-point font size, bold, and centered. The author’s name(s) should be in 12-point normal font, followed by affiliation, address, and email ID in 10-point normal font. The abstract should not exceed 500 words and must be written in a 10-point font size with single line spacing. Authors may include a maximum of one figure or scheme in the paper, with a maximum height of 2 inches. References should be formatted according to APA style and written in 9-point normal font. The manuscript should clearly present the objective, research methodology, analysis, findings, and conclusion. Proper citation and referencing must be followed, and plagiarism should be strictly avoided within permissible limits.